The resourceful supermarket
supermarkets encouraging a productive community
Supermarkets: indispensible time-savers for modern living or destroyers of urban and rural communities and the local businesses at their heart?
The convenience they represent often means that citizens do not know how food - or all the other goods available in supermarkets - is sourced and made and in town centres and rural areas, there is a sense of the loss of a focal point for community life. So, in a climate of mistrust of large corporations, how could supermarkets demonstrate commitment to their locality and create bonds of reciprocity between themselves, their customers and the greater community?
How might a supermarket engage on a local level with its customers and others in the community, using the power of its brand and influence to increase the resourcefulness of the local community and individuals.
Make sure you check out the Resources link below for support material.
This project is open to undergraduates, postgraduates and those in the first year following graduation.
Project brief (PDF 128KB, 2 pages)
Supported by:
