A matter of life…
designing in patient compliance
Panel
Chair - Matt Round
Matt is creative director at design consultancy, tangerine. Over the past 16 years, he has worked with service providers and manufactures across the globe and has won international awards from North America to South East Asia. The most important award though, is the Grand Prix for design effectiveness for the design of British Airways¹ business class seat.
Matt believes in design that makes a difference. Difference for the lives of the people who engage with the products, services and brands it creates; difference for the commercial performance of the businesses responsible. Design can only do this by creating inherent value. This means getting to the heart of what¹s really at stake and having the courage, passion and energy to make significant changes.
Andrew Grant
To follow
Zoë Stanton
Zoë Stanton is the co-founder and Director of Uscreates, a creative agency that uses collaborative approaches to change public behaviours for a better society.
The company was in founded in 2005 in response an increasing awareness of the potential of design to change behaviors and tackle social issues. Through collaborative and user-centered approaches Uscreates has improved health behaviours for local health trusts, tackled anti-social behaviours for local authorities and made improvements to services delivered by the third sector.
Before setting up Uscreates, Zoë studied Design at Goldsmiths College before embarking on a varied career working in the television industry, retail design, design research, and high profile events management.
Simon Blyth
Dr Simon Blyth leads client relationships for the global innovation and design agency IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard- setting innovations as the first mouse for Apple and the Palm V. Before joining IDEO Simon worked for Unilever and lectured at the University of Southampton. A PhD social scientist by training, Simon is fascinated by the ordinary and everyday. He is regularly invited to write and speak on material culture, the sociology of consumption and science and technology studies. He’s currently obsessing about ‘behaviour change’ and more specifically ‘habits without attitudes’.
Colum Lowe
Colum runs his own design management practice, ‘being’, having previously been MD of London based design and branding agency Caulder Moore, whose clients included Virgin, M&S, New Look, Thorntons and ASK;Head of Design and Human Factors at the NHS National Patient Safety Agency; and a partner of Plan Créatif/Crabtree Hall design consultants. Before that, Colum was Head of Design at Sainsbury’s Homebase Ltd, a post he took up after nine years at BLDC, retail design specialists where clients included The Body Shop, Tesco, Petworld and Butlers Irish Chocolates. He holds an MBA in Design Management and graduated in Product Design from Chelsea School of Art.