Designing for elegant frugality
sustainable graphic design
In a society increasingly living beyond its own, and importantly, the planet’s needs, there is a role for the designer to help galvanise permanent behaviour change by utilising the power and the effect of the messages and ideas they promote.
Focusing on the creation and production of an original, persuasive and behaviour changing strategy for an issue of their choice, this project importantly asks the designer to take account of their professional practice, decisions taken and the processes used. How can maximum impact on the audience be produced while achieving minimum impact on resource use and ultimately on the planet?
Make sure you check out the Resources link below for support material.
This project is open to undergraduates, postgraduates and those in the first year following graduation.
Project brief (PDF 798KB, 3 pages)