Later life wellbeing
active for longer
Today we are witnessing a significant demographic shift across the globe with older people in the population expected to more than double by the year 2030.
A fitter, healthier, older population, one that wishes to remain active as long as possible in spite of the normal physical challenges associated with later years, is one that needs to have their aspirations for this active life catered for and supported.
This project asks how a Consumer Healthcare company, through the design and marketing of a pain relief product, can play a significant role in this and add value to the packaging of the product, using it to support a wider, user-led strategy that encourages greater self-reliance and self-management with regard to health and wellbeing.
Make sure you check out the Resources link below for support material.
This project is open to undergraduates, postgraduates and those in the first year following graduation.
Project brief (PDF 139KB, 3 pages)
Supported by:
